Chocolate Moments and Hours of Energy Ads

 All of the ads for chocolate portraying women having an affair with it have to stop, not that truffles are not one of my most favorite possessions. Awhile ago, Mars was going to come out with a chocolate bar called ‘Fling’ or chocolate “fingers” to be exact (more ladylike) in a pink shiny package, wherein, the ad suggested, this type of cheating you don’t need to feel guilty for and print ads that were composed of saying-pleasure yourself. (Shakes head) Other ads show women having a “moment”, telling them they deserve it, emulating a lustful atmosphere between the woman and her chocolate, in a bathtub, on rose petals, on a train…Should I remind you women are the primary target and consumers when it comes to the billion dollar industry of weight loss? We must also not forget the incessant suggestions that women crave chocolate during certain times designated by nature. (Shakes head) The cocoa butter melts just below body temperature, which gives it the addictive melt in the mouth sensation, combined with the euphoria of sugar, phenylethylamine as a mood enhancer and an energy boost from caffeine…equates to perfection. Obviously, the physiological effects of chocolate and stigmas attached to women are a perfect storm for advertisers. Some little Facts-During WWll manufacturers insisted female air raid wardens buy a box of chocolates because it would provide “extra nutrition”. In the sixties the "me" moments arose, due to cultural changes and women's place in the workforce. In Japan, women actually give chocolates to men on Valentine’s Day...Most of the men I know have more of a reaction to the chocolate in those ads then women. As Bill Mahr said, “Do they make a Viagra for women? Yes, apparently Dove does.”

I have not tried the certain energy drink that we see so frequently advertised, but I have some opinions on this. I had a bad experience with a caffeine pill a long time ago and one time I’ve actually ended up in the hospital after my 9^th cup of coffee. I know, first hand, there are situations that require an artificial boost of alertness and energy...People driving long distances, doctors and nurses, etc.  So I’m not going to saying anything negative about the product, but the commercials are a different issue. You have to love the energy commercial where the man is lethargically slumbering in his kitchen thinking to himself, “Only 20 minutes! No time for coffee”…weren’t automatic timers put on the coffee makers a long time ago? It works in seconds and last for hours...weren't we told to just say no to things of the such? I've had two sips of certain coffee that worked so fast and was so strong, I was practically hallucinating. There is also the other version where the woman is saying even when she leaves work, her job is never done, she walks into the house, the kids are running amok, she has her hands full of grocery bags…and where is her husband? Sitting on the couch reading the paper…she doesn’t need the energy drink, she needs to tell her husband to get off the couch…